Rolling Bathtub to Bring Awareness to Traumatic Brain Injury
A traveling bathtub will be seen rolling down a mall in Minnesota to launch a campaign to prevent traumatic brain injury. We may ask what a bathtub has to do with TBI. The traveling bathtub scene is intended to bring attention to the number one cause of TBI which are falls. The Hennepin County Medical Center (HCMC) will have an interactive Brain Bar Kiosk that will include an educational display that will allow visitors to build their own brain and share it through an online gallery. Campaign workers will be recognized by their bathrobe and slipper apparel. Following the mall appearance, the Brain Bar will visit the Minnesota State Fair and the Minneapolis bike Tour. More than 1.5 million traumatic brain injury incidents are reported in the U.S. every year. Traumatic brain injury is the leading cause of death and disability among children and young adults.
