Sermo Online Physician Community Exchanges Insights
With the FDA determination that the diabetes pill Avandia should remain on the market with stricter warnings, many doctors are now faced with determining whether they should still prescribe the medication for their patients. Doctors on Sermo (an online physician community), however, have been debating the risks versus benefits of Avandia since the drug's safety was first called into question in May. They have been exchanging insights on when it should or should not be used. With more than 20,000 physicians nationwide, Sermo has become the "go-to" medical community for doctors to ask and answer questions of each other, build consensus around the latest medical trends, and exchange view points about drugs, devices and treatment options. This real-time collaboration has led to the forecast of health and medical trends before they hit the market and the consumer mainstream.
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